Strategy and craft, at the intersection of story and system.
25+ years across brand, marketing, communications, corporate affairs and fundraising - bridging executive strategy and hands-on creative production.
The full picture: 25+ years across brand, marketing, communications, corporate affairs and fundraising, with an entrepreneurial chapter running a two-studio, ~$1.5M creative business alongside it. Executive thinking paired with hands-on craft - writing, art direction, photography, packaging, editorial, digital, AI-enabled workflows - across consumer, healthcare, nonprofit and cultural environments. A Board Director and mentor with Big Brothers Big Sisters since 2022. Author of Life in Detox and After Benny, with a third book in development. The programmes look different focus by focus; the standards, the systems and the character behind them do not change.
Who’s reading? Tell me and the page rewrites itself.
Headline, bio, featured work, résumé order - all re-tuned in seconds to whatever brought you here. Pick one below.
Built from scratch by me, accelerated by AI workflows. Every headline, bio, project order, and résumé emphasis on this page adapts to your focus in real time - so no two visitors see the same site. Think of it as a portfolio that customizes itself just for you.
- $3B+
Fundraising campaign ecosystems supported across nonprofit + healthcare platforms
- 4x target
Chai Lifeline meal-assistance campaign: ~$160K raised against a $40K goal
- 3x+ goal
Virtual Hike for Hospice pivot during COVID-19 - the program's strongest year
- $7.5M+
Annual fundraising supported at Chai Lifeline Canada across 26+ programs
- +25-40%
Engagement lift on integrated campaigns reaching 30,000+ donors annually
- 20-35% MoM
Onboarding growth for Ascend RoundUp micro-donation launch
What I bring in
Core strengthsCreative Direction + Hero Work
Elevates visual identity and design systems while personally concepting, art-directing and shipping high-stakes campaign, launch, web, photography and video assets when the moment demands it.
Copy Leadership + Brand Voice
Copy-led creative director. Owns platform ideas, headlines, scripts, appeals and messaging systems from first thought through broadcast, social, digital, retail, packaging, OOH and executive presentations - then coaches writers to the same bar.
Integrated Marketing + Communications
Audience insight, storytelling, digital, print, email, social, paid media, events and public relations woven into cohesive campaigns aligned to organizational priorities.
Fundraising + Donor Communications
Donor-facing copy, case-for-support, stewardship, solicitation and lapsed-donor re-engagement. Campaign systems that meet or beat goal - Chai Lifeline meal-assistance campaign hit ~$160K on a $40K target; Hike for Hospice virtual pivot raised 3x+ its goal.
Selected work
All case studies →
Streetohome Chosen Family Pods
Reframed the conversation on homelessness — from surface-level symptoms to root-cause understanding — through a communication system built for clarity, dignity and long-term engagement.
The Drawing Hope Project
A concept-driven visual storytelling project that translates drawings by children living with life-threatening illness into fully realized photographic worlds.
QUIRK Parfum — Wear Who You Are
A consumer fragrance brand and campaign system positioning scent as an extension of identity, not a category — built around individuality, confidence and self-expression.
Recent roles
Full CV →Marketing & Communications Manager
Chai Lifeline Canada
National nonprofit serving children and families facing serious illness, trauma and crisis. Leads a four-person team owning integrated brand, marketing, communications and creative across 26+ programs, fundraising campaigns, events, media and donor communications.
Read full role on CV →Creative Director, Marketing & Communications
Ascend Fundraising Solutions
Technology-enabled fundraising platform serving 20+ nonprofit, healthcare, education and community accounts across Canada and North America. Led a five-person creative team directing strategy, narrative and execution across web, email, social, video, campaigns, launches and sales.
Read full role on CV →Director, Marketing & Communications
St. Joseph's Hospice of London
Community-based healthcare nonprofit - end-of-life care, grief, bereavement, fundraising and public education. Served as the organization's central brand and communications leader, partnering daily with the CEO to align reputation, fundraising, community engagement, clinical priorities and family experience.
Read full role on CV →
