AI Workflows + AI-Enabled Design
Builds AI into the creative process from research and concepting through first-draft copy, image generation, localization and QA - then documents the workflow so the team can run it without me. This site is the working proof: it retunes itself to whoever is reading it.
See how this site tailors itself →Film, Animation + Motion
Directs, produces, art-directs and edits motion work end to end: campaign films, donor stories, animation, motion graphics and social cutdowns. Writes scripts, runs shoots, cuts edits, scores music and delivers channel versions - now with AI for boards, previz, generative shots and sound design.
Watch the reel →Music, Songwriting + Production
Writes, records and produces original music - songs, hooks, beds and score - and uses it the way a creative director does: as the emotional spine of a film, a campaign or a launch. Comfortable writing to picture, directing music videos, briefing and editing sound, and building AI-assisted scratch tracks and sound design that survive a final mix.
See the music + motion work →Creative Direction + Hero Work
Leads creative from platform idea through final asset: campaigns, launches, web, photography and film. Has art-directed global work for 18+ household brands — Crock-Pot, Coleman, Sunbeam, Oster, FoodSaver — across packaging, retail, POS and integrated campaigns. Ships high-stakes hero assets personally when the moment demands it, and uses AI-assisted concepting, rapid iteration and pragmatic design systems to keep quality high across markets, channels and fast-moving teams.
See selected work →Copy Leadership + Brand Voice
Copy-led creative director. Owns platform ideas, headlines, scripts, appeals and messaging systems from first thought through broadcast, social, digital, retail, packaging, OOH and executive presentations - then coaches writers to the same bar.
See the writing work →Integrated Marketing + Communications
Audience insight, storytelling, digital, print, email, social, paid media, events and public relations woven into cohesive campaigns aligned to organizational priorities.
Campaign track record →Fundraising + Donor Communications
Donor-facing copy, case-for-support, stewardship, solicitation and lapsed-donor re-engagement. Campaign systems that meet or beat goal - Chai Lifeline's inaugural Rosh Hashanah Meal Program campaign generated $140K+ net against a $40K goal; Hike for Hospice virtual pivot raised 3x+ its goal.
See fundraising work →Communications & Stakeholder Relations
Counsel to CEOs and Boards on executive messaging, speeches, reports and presentations, plus stakeholder, media, internal and issues communications - including full-cycle COVID-19 healthcare communications. Leaves behind messaging frameworks and editorial standards other people can run.
Comms track record →Corporate Communications + Editorial Ops
Content calendars, editorial standards, web publishing, internal communications, media relations, and publicity amplification across corporate, healthcare and cultural environments.
Where I've done this →Digital Marketing + Media Performance
Paid social/search/display/programmatic across Meta, Google, TikTok, YouTube; CRM segmentation, email, landing pages, Feathr, analytics and Ad Grants. Recent campaigns: +25-40% engagement, +15-25% audience, +20-30% CTR, −15-25% CPM.
Tools + platforms →Consumer Brand + CPG Craft
Global creative direction for 18+ household brands - including Crock-Pot, Coleman, Sunbeam, Oster and FoodSaver - across packaging, retail, e-commerce, POS, product launches and integrated campaigns, with multi-market rollouts held together by pragmatic brand standards.
See brand work →Creative Operations + Asana at Scale
Governs briefs, intake, workbacks, dependencies, approval stages, capacity plans and status rhythms in Asana / Monday. Protects quality across 10+ concurrent initiatives and 500+-deliverable event programs.
How I run the work →Visual + Long-form Storytelling
Photography direction, editorial voice and narrative structure. The Drawing Hope Project reached millions via The Today Show, ABC World News and MTV News. Life in Detox - #1 Amazon Bestseller.
See the stories →Team Leadership & Mentorship
Builds and leads multidisciplinary teams - from four- and five-person in-house marketing and creative teams to a 20-person studio at peak. Has led or mentored 50+ creatives and communicators across in-house teams, agencies and vendors through hiring, coaching, standards and creative direction.
How I build teams →