Selected work, ordered for you.
Signature engagements across creative, marketing, communications and fundraising. Tell the site who you are and it will foreground the work that matches.
Streetohome Chosen Family Pods
Reframed the conversation on homelessness — from surface-level symptoms to root-cause understanding — through a communication system built for clarity, dignity and long-term engagement.
The Drawing Hope Project
A concept-driven visual storytelling project that translates drawings by children living with life-threatening illness into fully realized photographic worlds.
QUIRK Parfum — Wear Who You Are
A consumer fragrance brand and campaign system positioning scent as an extension of identity, not a category — built around individuality, confidence and self-expression.
St. Joseph's Hospice — Always Together, Even When We're Apart
Repositioned Hospice's flagship Hike for Hospice around a unifying idea during COVID — and doubled the most successful fundraising year in the campaign's history.
Luma Skin Studio
Brand identity and visual system for a modern skin studio — a clean, warm, confident look designed to travel across storefront, packaging, digital and social.
Rainbow Faith & Freedom — Design Direction
An advocacy campaign and communications system for a global nonprofit working at the intersection of faith, human rights and 2SLGBTQ+ inclusion.
Walk Off The Earth — Band Photography
Editorial band photography and post-production for one of Canada's most-touring bands — cinematic frames built for press, tour and social use.
BC Parks — RFP Design & Creative Direction
Editorial-grade RFP design and layout system built to make a complex, high-stakes proposal read as clearly as it competes.
Ivey Business Case — Broadband Access
Editorial design and information design for an Ivey business case on rural broadband access — dense material, made scannable.
Fanshawe College — Digital Master Class
Instructor examples from the Fanshawe College Digital Master Class — real-world Photoshop compositing and digital art techniques taught to working designers.
Full House Lottery — RFP
A magazine-quality RFP for one of Canada's largest hospital lotteries — narrative design and layout built to win the pitch.
Ivey Business Case — Debt Stigmatization
Business case design for an Ivey study on debt stigmatization — editorial layout built for clarity and dignity around a difficult topic.
Ivey Brief — Workplace Gender Diversity
Brief design for an Ivey report on workplace gender diversity — a considered visual voice for a sensitive corporate topic.
Mission Brewing — Comic Con Magazine Spread
Illustrated magazine ad spread for Mission Brewing at Comic Con — playful, story-driven design for a consumer brand moment.
NewCo — Celebrity Alcohol Sales Deck
Brand identity and celebrity-backed sales deck for a new alcohol venture — polished, premium and ready for the room.
Photoshop Composite — Behind the Scenes
A behind-the-scenes timelapse of a single Drawing Hope Project composite — every layer, every blend, from blank canvas to finished photo.
Rainbow Faith & Freedom — Infographics & Socials
Infographic and social design system for Rainbow Faith & Freedom — turning complex advocacy data into scroll-stopping social assets.
Rotary Clubs of Grande Prairie — RFP
RFP and proposal design for the Rotary Clubs of Grande Prairie — editorial layout with a community-first tone.
Select Photo Manipulations
A selection of composite photography and digital manipulation work across personal and client projects — proof of the craft under the concept.
Select Wedding Photography
Selected wedding photography — documentary, editorial and portrait frames edited to a consistent cinematic tone.
St. Joseph's Hospice — Connected Through Cooking
Video promo for St. Joseph's Hospice's Connected Through Cooking program — story, edit, motion and logo built as one piece.
St. Joseph's Hospice — Hike for Hospice Promo
Promo reel for Hike for Hospice — the video anchor of the fundraising campaign that doubled the program's best year.
St. Joseph's Hospice — Program Infographic
Program infographic for St. Joseph's Hospice — clear, warm, human information design for a healthcare audience.
Domestic Chaos — Conceptual Photo Series
A surreal, levitation-based conceptual photo series exploring the emotional weight of everyday domestic life.
Port Rupert Port Authority — RFP
RFP and brand-adjacent visual system for the Port of Prince Rupert — clear infographics, considered layout and AI image development.
Rainbow Faith & Freedom — Promo Video Reel
A promotional video reel for Rainbow Faith & Freedom — story, edit, motion and copy stitched into one advocacy piece.
From The Bridge — Band Promo
Promo photography and composite art for the band From The Bridge — cinematic, moody imagery built for tour and press use.
Rainbow Faith & Freedom — Brochures
Brochure design and layout for Rainbow Faith & Freedom — print collateral that carries the organization's advocacy voice with clarity.
Vita Bella Brands — Logo & Brand Identity
Logo and brand identity design for Vita Bella Brands — a considered visual system built to scale across product and marketing.
Life in Detox — Book Cover
Book cover design, typesetting and copy for a memoir on recovery — restraint, warmth and quiet dignity across every touchpoint.
Ascend Fundraising Solutions - Creative Platform Across a National Nonprofit Roster
Ran the creative bench at a national fundraising agency, shaping the campaign look, voice and case-for-support systems behind a roster of nonprofit clients whose combined multi-year fundraising is measured in the billions.
Jarden / Newell Brands - Creative Direction Across a Household Portfolio
Four years leading creative for one of North America's largest household portfolios - including Crock-Pot, Coleman, Sunbeam, Bionaire and Black & Decker small appliances - across packaging, retail, POS, product launches, sales enablement and multi-market campaigns.
Sunbeam - The Red & Silver Brand Refresh (Still in Market Today)
Led the ground-up redesign of Sunbeam's global small-appliance packaging system - retiring the beige, cluttered late-80s look and introducing the bold red-and-silver architecture that still defines Sunbeam packaging on shelves today.
Chai Lifeline Canada - Annual Campaign & Family-Support Storytelling
Built the visual and narrative platform for a national children's-illness charity - annual campaigns, donor materials, program storytelling and event creative - through years where the organization's public voice and fundraising trajectory both had to grow at the same time.
St. Joseph's Hospice - Rebuilding the Brand Language for a Community-Facing Healthcare Organization
Rebuilt the visible language of a hospice from the inside - brand system, voice, editorial standards and campaign creative - so the organization's public face finally matched the quality of care it was actually delivering.
Bike4Chai - Peer-to-Peer Fundraising Event Creative
Anchored the annual creative for a two-day peer-to-peer cycling event that riders return to year after year - not a single-touch campaign, but a repeatable platform that had to feel meaningful the fifth time you signed up as much as the first.
Aprons in Action - Sunbeam's Philanthropic Platform
Extended the Sunbeam brand into a philanthropic platform - Aprons in Action - that tied the household-appliance business to a broader purpose without leaning on the usual cause-marketing shortcuts.
Big Brothers Big Sisters - Mentorship Storytelling & Fundraising Creative
Told the story behind mentorship without turning young people into props - fundraising materials, campaign creative and community assets that led with the relationship, not the recruiting funnel.
Shawn Van Daele Photography - Brand Identity for a Working Photographer
Built the brand for my own photography business from the client's side of the desk - identity, print collateral, website, contracts, social presence - so the business could grow without every new booking starting from scratch.
After Benny - Long-form Editorial & Book Design
Designed and produced a long-form book project as a companion to the personal editorial and memoir work that also produced Life in Detox - text, image, sequence and physical object all treated as one design problem.
The About Game - An Interactive About Page That Rewards Curiosity
Turned a portfolio About page into a playable experience: a card-based decoder, a Wheel-of-Fortune-style solver, a recipe box, a trading-card set and a curiosity ledger that quietly assembles a custom bio from what the visitor actually explored.
shawnvandaele.lovable.app - An AI-Tailored Portfolio Built by Hand
Designed, built and shipped a portfolio that rewrites its own hero copy, resume ordering and case-study emphasis based on the viewer's active focus - single-handed, using AI workflows as a working partner rather than a shortcut.
Shawn's Recipe Box - A Recipe Product Design Playground
Built a recipe collection as a small product - trading-card recipes, an admin backend for adding by URL or from scratch, on-the-fly meal imagery, and share / email / PDF flows for anyone who wants to actually cook one.
AI-Enabled Creative Workflow System - Prompts, Guardrails, Ship
Built a working AI-in-the-loop practice for real creative production - prompt libraries, editorial guardrails, thumbnail generation, tailored copy, tag matching, admin scaffolding - the pieces that turn model access into a repeatable operating system rather than a demo.