Skill

Agency + vendor direction

Applied in the following roles & initiatives

Utilised across roles that shaped this practice.

Tailor for

Utilised during tenures at Agency & In-house Creative Teams, Jarden Consumer Solutions / Newell Brands, The Drawing Hope Project and Life in Detox.

Art Direction · Design · Production Leadership
Earlier career
Agency & In-house Creative Teams
Agency and in-house creative roles across consumer, healthcare, education, government and cultural clients - plus early music/entertainment publicity photography and album artwork connected to Sony Music. The range that underpins today's leadership work.
Creative Director, Consumer Brands & CPG
2005 - 2009
Jarden Consumer Solutions / Newell Brands
Led and mentored a 4-6 person in-house creative team responsible for international brand, packaging, retail marketing and product-launch execution across an 18+ brand portfolio
Founder + Executive Creative Lead
2011 - 2016
The Drawing Hope Project
End-to-end: concept, family collaboration, photography, art direction, production and media rollout
Author + Independent Publisher
2018
Life in Detox
#1 Amazon Bestseller. Long-form editorial project translating addiction, treatment, shame, resilience and dignity into human storytelling. Owned voice, narrative, editing, art direction, production and launch campaign.

Commonly paired with