AI-enabled creative + content workflows
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Chai Lifeline Canada, Ascend Fundraising Solutions, Shawn Van Daele Creative / Photography, Jarden Consumer Solutions / Newell Brands, The Drawing Hope Project and Fanshawe College.
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Directed Bike4Chai creative across 500+ coordinated deliverables - signage, environmental graphics, stage/screen, sponsor, digital and print
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH
Founder & Creative Director
2009 - 2021Shawn Van Daele Creative / Photography
Founded and scaled a two-studio creative business to $1.5M+ annual revenue across Toronto/Milton and Cambridge, owning strategy, operations, marketing, sales, talent, customer experience and creative quality
Creative Director, Consumer Brands & CPG
2005 - 2009Jarden Consumer Solutions / Newell Brands
Led and mentored a 4-6 person in-house creative team responsible for international brand, packaging, retail marketing and product-launch execution across an 18+ brand portfolio
Founder + Executive Creative Lead
2011 - 2016The Drawing Hope Project
Global media coverage including The Today Show, ABC World News and MTV News (filmed on-site at SickKids over three days)
Professor, Advanced Photoshop
2018 - 2020Fanshawe College
Taught third-year students advanced compositing, retouching, image-making and professional creative judgement
Lovable, Microsoft Copilot and ChatGPT.