Skill

Digital advertising + programmatic

Case studies utilising Digital advertising + programmatic

1 project demonstrating digital advertising + programmatic, ordered for your focus.

Tailor this page for:

2026

Read case study →

Brand strategy · Creative direction · Campaign · Packaging

QUIRK Parfum — Wear Who You Are

A consumer fragrance brand and campaign system positioning scent as an extension of identity, not a category — built around individuality, confidence and self-expression.

QUIRK · Consumer brand

Applied in the following roles & initiatives

Marketing & Communications Manager
2025 - 2026
Chai Lifeline Canada
Directed Bike4Chai creative across 500+ coordinated deliverables - signage, environmental graphics, stage/screen, sponsor, digital and print
Creative Director, Marketing & Communications
2021 - 2023
Ascend Fundraising Solutions
Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH
Founder & Creative Director
2009 - Present
Shawn Van Daele Creative / Photography
Directed identities, photography, video, digital experiences and high-stakes hero assets from concept through final QC

Commonly paired with

Creative direction, Art direction + design leadership and Visual identity + design systems.

← All work · Full CV