Digital advertising + programmatic
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Chai Lifeline Canada, Ascend Fundraising Solutions and Shawn Van Daele Creative / Photography.
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Directed Bike4Chai creative across 500+ coordinated deliverables - signage, environmental graphics, stage/screen, sponsor, digital and print
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH
Founder & Creative Director
2009 - 2021Shawn Van Daele Creative / Photography
Directed identities, photography, video, digital experiences and high-stakes hero assets from concept through final QC
Creative direction, Art direction + design leadership and Visual identity + design systems.