Direct mail + print production
Case studies utilising Direct mail + print production
14 projects demonstrating direct mail + print production, ordered for your focus.
St. Joseph's Hospice — Always Together, Even When We're Apart
Repositioned Hospice's flagship Hike for Hospice around a unifying idea during COVID — and doubled the most successful fundraising year in the campaign's history.
Ascend Fundraising Solutions - Creative Platform Across a National Nonprofit Roster
Ran the creative bench at a national fundraising agency, shaping the campaign look, voice and case-for-support systems behind a roster of nonprofit clients whose combined multi-year fundraising is measured in the billions.
Chai Lifeline Canada - Annual Campaign & Family-Support Storytelling
Built the visual and narrative platform for a national children's-illness charity - annual campaigns, donor materials, program storytelling and event creative - through years where the organization's public voice and fundraising trajectory both had to grow at the same time.
St. Joseph's Hospice - Rebuilding the Brand Language for a Community-Facing Healthcare Organization
Rebuilt the visible language of a hospice from the inside - brand system, voice, editorial standards and campaign creative - so the organization's public face finally matched the quality of care it was actually delivering.
Rainbow Faith & Freedom — Design Direction
An advocacy campaign and communications system for a global nonprofit working at the intersection of faith, human rights and 2SLGBTQ+ inclusion.
BC Parks — RFP Design & Creative Direction
Editorial-grade RFP design and layout system built to make a complex, high-stakes proposal read as clearly as it competes.
Ivey Business Case — Broadband Access
Editorial design and information design for an Ivey business case on rural broadband access — dense material, made scannable.
Mission Brewing — Comic Con Magazine Spread
Illustrated magazine ad spread for Mission Brewing at Comic Con — playful, story-driven design for a consumer brand moment.
St. Joseph's Hospice — Program Infographic
Program infographic for St. Joseph's Hospice — clear, warm, human information design for a healthcare audience.
Rainbow Faith & Freedom — Brochures
Brochure design and layout for Rainbow Faith & Freedom — print collateral that carries the organization's advocacy voice with clarity.
Life in Detox — Book Cover
Book cover design, typesetting and copy for a memoir on recovery — restraint, warmth and quiet dignity across every touchpoint.
Big Brothers Big Sisters - Mentorship Storytelling & Fundraising Creative
Told the story behind mentorship without turning young people into props - fundraising materials, campaign creative and community assets that led with the relationship, not the recruiting funnel.
Shawn Van Daele Photography - Brand Identity for a Working Photographer
Built the brand for my own photography business from the client's side of the desk - identity, print collateral, website, contracts, social presence - so the business could grow without every new booking starting from scratch.
After Benny - Long-form Editorial & Book Design
Designed and produced a long-form book project as a companion to the personal editorial and memoir work that also produced Life in Detox - text, image, sequence and physical object all treated as one design problem.
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Conceived, wrote, designed and delivered the inaugural Rosh Hashanah Meal Program campaign across direct mail, print, email, organic social and paid - $140K+ net against a $40K goal
Creative Director, Consumer Brands & CPG
2005 - 2009Jarden Consumer Solutions / Newell Brands
Directed national campaigns and product launches for Crock-Pot, Coleman and Sunbeam, translating commercial priorities into distinctive customer experiences for Walmart, Costco, Home Depot and Canadian Tire
Founder + Executive Creative Lead
2011 - 2016The Drawing Hope Project
End-to-end: concept, family collaboration, photography, art direction, production and media rollout
Author + Independent Publisher
2018Life in Detox
#1 Amazon Bestseller. Long-form editorial project translating addiction, treatment, shame, resilience and dignity into human storytelling. Owned voice, narrative, editing, art direction, production and launch campaign.
Art Direction · Design · Production Leadership
Earlier careerAgency & In-house Creative Teams
Agency and in-house creative roles across consumer, healthcare, education, government and cultural clients - plus early music/entertainment publicity photography and album artwork connected to Sony Music. The range that underpins today's leadership work.
Creative direction, Art direction + design leadership and Visual identity + design systems.
