Editorial + production governance
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Life in Detox, Chai Lifeline Canada, Ascend Fundraising Solutions, Shawn Van Daele Creative / Photography, Jarden Consumer Solutions / Newell Brands and The Drawing Hope Project.
Author + Independent Publisher
2018Life in Detox
#1 Amazon Bestseller. Long-form editorial project translating addiction, treatment, shame, resilience and dignity into human storytelling. Owned voice, narrative, editing, art direction, production and launch campaign.
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Created executive messaging, donor comms, digital content and reusable AI-enabled workflows that protect brand and editorial standards at speed
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Built reusable messaging frameworks, briefs, templates, approval workflows and AI-enabled production systems; governed Asana across 10+ concurrent initiatives
Founder & Creative Director
2009 - PresentShawn Van Daele Creative / Photography
Founded and scaled a two-studio creative business to ~$1.5M annual revenue across Toronto/Milton and Cambridge, owning strategy, operations, marketing, sales, talent, customer experience and creative quality
Creative Director, Consumer Brands & CPG
2005 - 2009Jarden Consumer Solutions / Newell Brands
Managed outsourced photographers, food stylists and regional translators while coordinating manufacturing partners in China across time zones, languages, legal requirements and production schedules
Founder + Executive Creative Lead
2011 - 2016The Drawing Hope Project
End-to-end: concept, family collaboration, photography, art direction, production and media rollout
Creative + comms team leadership, Executive advisory + CEO/Board counsel and Cross-functional partnership.
