Executive + board messaging
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Chai Lifeline Canada, Ascend Fundraising Solutions, St. Joseph's Hospice of London, Shawn Van Daele Creative / Photography, The Drawing Hope Project and Big Brothers Big Sisters St. Thomas-Elgin.
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Supported $7.5M+ in annual fundraising through campaign optimization, donor messaging and cross-channel execution
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Led launch of RoundUp automated micro-donations - 20-35% MoM onboarding growth through clearer positioning
Director, Marketing & Communications
2019 - 2021St. Joseph's Hospice of London
+15-25% growth in donor onboarding and reactivation; campaigns achieved up to 2x fundraising goals through stronger messaging and donor journeys
Founder & Creative Director
2009 - 2021Shawn Van Daele Creative / Photography
Advised founders, executives and boards on brand strategy, positioning, campaigns, websites, annual reports and presentations
Founder + Executive Creative Lead
2011 - 2016The Drawing Hope Project
Global media coverage including The Today Show, ABC World News and MTV News (filmed on-site at SickKids over three days)
Board Director + Volunteer Mentor
2022 - PresentBig Brothers Big Sisters St. Thomas-Elgin
Governance, fundraising support, marketing and communications counsel and direct youth mentorship for an organization focused on youth potential, equity and lasting community relationships.
Brand + positioning strategy, Integrated marketing + campaigns and Communications strategy.