Fundraising + donor communications
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Chai Lifeline Canada, St. Joseph's Hospice of London, Ascend Fundraising Solutions, Big Brothers Big Sisters St. Thomas-Elgin and Diabetes Canada - Aprons in Action.
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Supported $7.5M+ in annual fundraising through campaign optimization, donor messaging and cross-channel execution
Director, Marketing & Communications
2019 - 2021St. Joseph's Hospice of London
Created the enduring brand platform 'We are here for you...because of you,' strengthening community ownership, emotional connection and donor engagement
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH
Board Director + Volunteer Mentor
2022 - PresentBig Brothers Big Sisters St. Thomas-Elgin
Governance, fundraising support, marketing and communications counsel and direct youth mentorship for an organization focused on youth potential, equity and lasting community relationships.
Selected Committee Member
2026Diabetes Canada - Aprons in Action
Contributing marketing, fundraising communications, community outreach and participant-engagement perspective to campaign awareness and the supporter experience.
Brand + positioning strategy, Integrated marketing + campaigns and Communications strategy.