Packaging + retail + POS
Case studies utilising Packaging + retail + POS
3 projects demonstrating packaging + retail + pos, ordered for your focus.
QUIRK Parfum — Wear Who You Are
A consumer fragrance brand and campaign system positioning scent as an extension of identity, not a category — built around individuality, confidence and self-expression.
Luma Skin Studio
Brand identity and visual system for a modern skin studio — a clean, warm, confident look designed to travel across storefront, packaging, digital and social.
Aprons in Action - Sunbeam's Philanthropic Platform
Extended the Sunbeam brand into a philanthropic platform - Aprons in Action - that tied the household-appliance business to a broader purpose without leaning on the usual cause-marketing shortcuts.
Creative Director, Consumer Brands & CPG
2005 - 2009Jarden Consumer Solutions / Newell Brands
Led and mentored a 4-6 person in-house creative team responsible for international brand, packaging, retail marketing and product-launch execution across an 18+ brand portfolio
Creative direction, Art direction + design leadership and Visual identity + design systems.
