Paid + organic social
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Chai Lifeline Canada, Ascend Fundraising Solutions and Shawn Van Daele Creative / Photography.
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Conceived, wrote, designed and delivered the inaugural Rosh Hashanah Meal Program campaign across direct mail, print, email, organic social and paid - $140K+ net against a $40K goal
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH
Founder & Creative Director
2009 - 2021Shawn Van Daele Creative / Photography
Built a 300K+ combined audience and the complete commercial engine - brand positioning, audience development, lead generation, paid media, publicity, partnerships, referrals, sales conversion and portfolio strategy
Creative direction, Art direction + design leadership and Visual identity + design systems.