Paid + organic social
Case studies utilising Paid + organic social
13 projects demonstrating paid + organic social, ordered for your focus.
The Drawing Hope Project
A concept-driven visual storytelling project that translates drawings by children living with life-threatening illness into fully realized photographic worlds.
QUIRK Parfum — Wear Who You Are
A consumer fragrance brand and campaign system positioning scent as an extension of identity, not a category — built around individuality, confidence and self-expression.
Luma Skin Studio
Brand identity and visual system for a modern skin studio — a clean, warm, confident look designed to travel across storefront, packaging, digital and social.
Rainbow Faith & Freedom — Design Direction
An advocacy campaign and communications system for a global nonprofit working at the intersection of faith, human rights and 2SLGBTQ+ inclusion.
Walk Off The Earth — Band Photography
Editorial band photography and post-production for one of Canada's most-touring bands — cinematic frames built for press, tour and social use.
Photoshop Composite — Behind the Scenes
A behind-the-scenes timelapse of a single Drawing Hope Project composite — every layer, every blend, from blank canvas to finished photo.
Rainbow Faith & Freedom — Infographics & Socials
Infographic and social design system for Rainbow Faith & Freedom — turning complex advocacy data into scroll-stopping social assets.
St. Joseph's Hospice — Connected Through Cooking
Video promo for St. Joseph's Hospice's Connected Through Cooking program — story, edit, motion and logo built as one piece.
St. Joseph's Hospice — Hike for Hospice Promo
Promo reel for Hike for Hospice — the video anchor of the fundraising campaign that doubled the program's best year.
From The Bridge — Band Promo
Promo photography and composite art for the band From The Bridge — cinematic, moody imagery built for tour and press use.
Bike4Chai - Peer-to-Peer Fundraising Event Creative
Anchored the annual creative for a two-day peer-to-peer cycling event that riders return to year after year - not a single-touch campaign, but a repeatable platform that had to feel meaningful the fifth time you signed up as much as the first.
Big Brothers Big Sisters - Mentorship Storytelling & Fundraising Creative
Told the story behind mentorship without turning young people into props - fundraising materials, campaign creative and community assets that led with the relationship, not the recruiting funnel.
Shawn Van Daele Photography - Brand Identity for a Working Photographer
Built the brand for my own photography business from the client's side of the desk - identity, print collateral, website, contracts, social presence - so the business could grow without every new booking starting from scratch.
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Conceived, wrote, designed and delivered the inaugural Rosh Hashanah Meal Program campaign across direct mail, print, email, organic social and paid - $140K+ net against a $40K goal
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH
Founder & Creative Director
2009 - PresentShawn Van Daele Creative / Photography
Built the complete commercial engine - brand positioning, audience development, lead gen, paid media, publicity, partnerships, referrals, sales conversion and portfolio strategy
Creative direction, Art direction + design leadership and Visual identity + design systems.
