Stakeholder + community engagement
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at St. Joseph's Hospice of London, Diabetes Canada - Aprons in Action, Chai Lifeline Canada, Ascend Fundraising Solutions and Big Brothers Big Sisters St. Thomas-Elgin.
Director, Marketing & Communications
2019 - 2021St. Joseph's Hospice of London
Created the enduring brand platform 'We are here for you...because of you,' strengthening community ownership, emotional connection and donor engagement
Selected Committee Member
2026Diabetes Canada - Aprons in Action
Contributing marketing, fundraising communications, community outreach and participant-engagement perspective to campaign awareness and the supporter experience.
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Multi-channel campaigns reaching 30,000+ donors annually: +25-40% engagement, +15-25% audience, +20-30% CTR, -15-25% CPM
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH
Board Director + Volunteer Mentor
2022 - PresentBig Brothers Big Sisters St. Thomas-Elgin
Governance, fundraising support, marketing and communications counsel and direct youth mentorship for an organization focused on youth potential, equity and lasting community relationships.
Brand + positioning strategy, Integrated marketing + campaigns and Communications strategy.