Video direction + broadcast scripts
Case studies utilising Video direction + broadcast scripts
8 projects demonstrating video direction + broadcast scripts, ordered for your focus.
QUIRK Parfum — Wear Who You Are
A consumer fragrance brand and campaign system positioning scent as an extension of identity, not a category — built around individuality, confidence and self-expression.
Chai Lifeline Canada - Annual Campaign & Family-Support Storytelling
Built the visual and narrative platform for a national children's-illness charity - annual campaigns, donor materials, program storytelling and event creative - through years where the organization's public voice and fundraising trajectory both had to grow at the same time.
Photoshop Composite — Behind the Scenes
A behind-the-scenes timelapse of a single Drawing Hope Project composite — every layer, every blend, from blank canvas to finished photo.
St. Joseph's Hospice — Connected Through Cooking
Video promo for St. Joseph's Hospice's Connected Through Cooking program — story, edit, motion and logo built as one piece.
St. Joseph's Hospice — Hike for Hospice Promo
Promo reel for Hike for Hospice — the video anchor of the fundraising campaign that doubled the program's best year.
Rainbow Faith & Freedom — Promo Video Reel
A promotional video reel for Rainbow Faith & Freedom — story, edit, motion and copy stitched into one advocacy piece.
Bike4Chai - Peer-to-Peer Fundraising Event Creative
Anchored the annual creative for a two-day peer-to-peer cycling event that riders return to year after year - not a single-touch campaign, but a repeatable platform that had to feel meaningful the fifth time you signed up as much as the first.
Big Brothers Big Sisters - Mentorship Storytelling & Fundraising Creative
Told the story behind mentorship without turning young people into props - fundraising materials, campaign creative and community assets that led with the relationship, not the recruiting funnel.
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH
Founder & Creative Director
2009 - PresentShawn Van Daele Creative / Photography
Directed identities, photography, video, digital experiences and high-stakes hero assets from concept through final QC
Creative Director, Consumer Brands & CPG
2005 - 2009Jarden Consumer Solutions / Newell Brands
Led and mentored a 4-6 person in-house creative team responsible for international brand, packaging, retail marketing and product-launch execution across an 18+ brand portfolio
Founder + Executive Creative Lead
2011 - 2016The Drawing Hope Project
End-to-end: concept, family collaboration, photography, art direction, production and media rollout
Author + Independent Publisher
2018Life in Detox
#1 Amazon Bestseller. Long-form editorial project translating addiction, treatment, shame, resilience and dignity into human storytelling. Owned voice, narrative, editing, art direction, production and launch campaign.
Art Direction · Design · Production Leadership
Earlier careerAgency & In-house Creative Teams
Agency and in-house creative roles across consumer, healthcare, education, government and cultural clients - plus early music/entertainment publicity photography and album artwork connected to Sony Music. The range that underpins today's leadership work.
Creative direction, Art direction + design leadership and Visual identity + design systems.
