Full House Lottery — RFP

A magazine-quality RFP for one of Canada's largest hospital lotteries — narrative design and layout built to win the pitch.

1. 01Replaced the standard corporate proposal format with an editorial magazine layout to mirror the premium positioning of the lottery itself
2. 02Wrote a narrative that connected our creative strategy directly to the funding needs of the two partner hospital foundations
3. 03Developed a clean typographic hierarchy and grid system to organize complex operational details, timelines, and financial models
4. 04Maintained a consistent visual flow across dozens of pages by balancing large-scale photography with structured, readable white space

• A submission that positioned our team as a strategic creative partner rather than just a production vendor
• A clear, readable document that allowed the evaluation committee to easily locate and understand key pricing and operational metrics
• A magazine-quality pitch asset that set a new standard for our internal RFP responses