Ivey Business Case — Debt Stigmatization

Business case design for an Ivey study on debt stigmatization — editorial layout built for clarity and dignity around a difficult topic.

1. 01Established a restrained editorial layout using Adobe InDesign to balance academic rigour with the sensitivity of the subject matter
2. 02Designed clear, stripped-back infographics to make complex socio-economic debt data accessible without relying on sensationalized visual metaphors
3. 03Standardized the typographic hierarchy and margin systems to ensure heavy academic text remained highly readable across both digital PDFs and print
4. 04Selected a quiet, editorial colour palette that respected the seriousness of the research and aligned with the institution's visual guidelines

• An editorial report that presents academic research with dignity, clarity, and visual respect for the participants' lived experiences
• A clean, reusable layout structure that allows the school to publish future research cases under a unified visual system
• Complex sociological data translated into intuitive diagrams that are easily understood by policy makers, students, and media