Brand identity · Sales deck · Art directionNewCo (celebrity-backed spirits)2023
NewCo — Celebrity Alcohol Sales Deck
“Brand identity and celebrity-backed sales deck for a new alcohol venture — polished, premium and ready for the room.”
Client
NewCo (celebrity-backed spirits)
Year
2023
Discipline
Brand identity · Sales deck · Art direction
Best for
Consumer Brand + CPG Leadership, Executive Communications + Corporate Affairs
01Brief
Brand identity and celebrity-backed sales deck for a new alcohol venture — polished, premium and ready for the room.
02Approach
- 01Established a visual identity that balanced the celebrity profile with a premium spirits positioning
- 02Designed the layout, typography, and dark-colour palette directly in PowerPoint to ensure the final deck remained fully editable by the executive team
- 03Wrote the sales narrative, translating market data and distribution plans into a clear pitch designed for potential distributors and investors
- 04Prepared bottle mockups and lifestyle assets in Photoshop to establish the art direction for future marketing and campaign materials
03Outcomes
- An executive-ready sales deck ready to put in front of major distributors and investment partners
- A master PowerPoint template and asset library that the internal team can update as partnership terms evolve
Selected imagery
Click to enlarge · 13 pieces
Credits
Concept, art direction & execution - Shawn Van Daele for NewCo (celebrity-backed spirits), 2023.