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Port Rupert Port Authority — RFP
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Editorial design · Layout · Brand identityPort of Prince Rupert proposal2024

Port Rupert Port Authority — RFP

“RFP and brand-adjacent visual system for the Port of Prince Rupert — clear infographics, considered layout and AI image development.”

Client
Port of Prince Rupert proposal
Year
2024
Discipline
Editorial design · Layout · Brand identity
Best for
Corporate Communications + Editorial, Executive Communications + Corporate Affairs
Skills appliedbrand + positioning strategyreports + annual reportscreative directionart direction + design leadershipvisual identity + design systems
01Brief

RFP and brand-adjacent visual system for the Port of Prince Rupert — clear infographics, considered layout and AI image development.

02Approach
  1. 01Built a grid-based editorial layout to organize complex port infrastructure data, logistics projections, and corporate narratives into a highly readable proposal format
  2. 02Designed clear infographics and data visualizations that simplified shipping route efficiencies and regional economic impact metrics
  3. 03Created a brand-adjacent visual system using a cool maritime colour palette and clean typography to establish immediate authority
  4. 04Generated custom conceptual imagery of port operations and shipping logistics using AI-enabled tools to fill visual gaps where actual photography was unavailable
03Outcomes
  • A structured proposal document that clearly communicated the port's strategic advantages and operational capacity
  • A repeatable visual framework that can be applied to future corporate reports and impact publications
  • An efficient production workflow that combined editorial design with rapid AI image generation to meet a tight submission deadline

Selected imagery

Click to enlarge · 25 pieces
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Credits

Concept, art direction & execution - Shawn Van Daele for Port of Prince Rupert proposal, 2024.

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