Vita Bella Brands — Logo & Brand Identity

Logo and brand identity design for Vita Bella Brands — a considered visual system built to scale across product and marketing.

1. 01Developed a scalable wordmark designed to remain legible at small sizes on product packaging and high resolution on digital channels
2. 02Established a grounded colour palette and classic typographic system that allows the identity to expand into new categories without requiring a rebuild
3. 03Built a clear grid system to guide layout decisions for print collateral, social media assets, and retail packaging
4. 04Drafted a practical brand guide focusing on logo placement, spacing, and typography rules for internal teams and external vendors

• A versatile visual identity that scales from small-scale product labels to large-format marketing displays
• A practical set of brand guidelines that enables internal teams to produce consistent design assets without constant oversight
• A unified brand presentation that supports both immediate e-commerce needs and future retail partner pitches