AI-built web + product experiences
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Ascend Fundraising Solutions, Shawn Van Daele Creative / Photography, Jarden Consumer Solutions / Newell Brands, The Drawing Hope Project, Fanshawe College and Chai Lifeline Canada.
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Built reusable messaging frameworks, briefs, templates, approval workflows and AI-enabled production systems; governed Asana across 10+ concurrent initiatives
Founder & Creative Director
2009 - 2021Shawn Van Daele Creative / Photography
Built a 300K+ combined audience and the complete commercial engine - brand positioning, audience development, lead generation, paid media, publicity, partnerships, referrals, sales conversion and portfolio strategy
Creative Director, Consumer Brands & CPG
2005 - 2009Jarden Consumer Solutions / Newell Brands
Led and mentored a 4-6 person in-house creative team responsible for international brand, packaging, retail marketing and product-launch execution across an 18+ brand portfolio
Founder + Executive Creative Lead
2011 - 2016The Drawing Hope Project
End-to-end: concept, family collaboration, photography, art direction, production and media rollout
Professor, Advanced Photoshop
2018 - 2020Fanshawe College
Built practical assignments and critiques connecting technical execution to concept, audience and portfolio readiness
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Built segmented acquisition, onboarding and stewardship journeys across Mailchimp, Constant Contact, Salesforce, Feathr and Blackbaud
AI-enabled creative direction, AI creative + content workflow design and Prompt architecture + system prompting.