AI-enabled creative direction
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Chai Lifeline Canada, Ascend Fundraising Solutions, Shawn Van Daele Creative / Photography, Jarden Consumer Solutions / Newell Brands, The Drawing Hope Project and Agency & In-house Creative Teams.
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Directed Bike4Chai creative across 500+ coordinated deliverables - signage, environmental graphics, stage/screen, sponsor, digital and print
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH
Founder & Creative Director
2009 - 2021Shawn Van Daele Creative / Photography
Founded and scaled a two-studio creative business to $1.5M+ annual revenue across Toronto/Milton and Cambridge, owning strategy, operations, marketing, sales, talent, customer experience and creative quality
Creative Director, Consumer Brands & CPG
2005 - 2009Jarden Consumer Solutions / Newell Brands
Led and mentored a 4-6 person in-house creative team responsible for international brand, packaging, retail marketing and product-launch execution across an 18+ brand portfolio
Founder + Executive Creative Lead
2011 - 2016The Drawing Hope Project
End-to-end: concept, family collaboration, photography, art direction, production and media rollout
Art Direction · Design · Production Leadership
Earlier careerAgency & In-house Creative Teams
Agency and in-house creative roles across consumer, healthcare, education, government and cultural clients - plus early music/entertainment publicity photography and album artwork connected to Sony Music. The range that underpins today's leadership work.
AI creative + content workflow design, Prompt architecture + system prompting and AI research, insight + audience analysis.