AI research, insight + audience analysis
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Chai Lifeline Canada, Shawn Van Daele Creative / Photography and Fanshawe College.
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Multi-channel campaigns reaching 30,000+ donors annually: +25-40% engagement, +15-25% audience, +20-30% CTR, -15-25% CPM
Founder & Creative Director
2009 - 2021Shawn Van Daele Creative / Photography
Built a 300K+ combined audience and the complete commercial engine - brand positioning, audience development, lead generation, paid media, publicity, partnerships, referrals, sales conversion and portfolio strategy
Professor, Advanced Photoshop
2018 - 2020Fanshawe College
Built practical assignments and critiques connecting technical execution to concept, audience and portfolio readiness
AI-enabled creative direction, AI creative + content workflow design and Prompt architecture + system prompting.