AI image generation + art direction
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Jarden Consumer Solutions / Newell Brands, Shawn Van Daele Creative / Photography, The Drawing Hope Project, Life in Detox, Fanshawe College and Agency & In-house Creative Teams.
Creative Director, Consumer Brands & CPG
2005 - 2009Jarden Consumer Solutions / Newell Brands
Balanced strategic brand stewardship with hands-on typography, layout, image-making, compositing and final artwork
Founder & Creative Director
2009 - 2021Shawn Van Daele Creative / Photography
Built a 300K+ combined audience and the complete commercial engine - brand positioning, audience development, lead generation, paid media, publicity, partnerships, referrals, sales conversion and portfolio strategy
Founder + Executive Creative Lead
2011 - 2016The Drawing Hope Project
End-to-end: concept, family collaboration, photography, art direction, production and media rollout
Author + Independent Publisher
2018Life in Detox
#1 Amazon Bestseller. Long-form editorial project translating addiction, treatment, shame, resilience and dignity into human storytelling. Owned voice, narrative, editing, art direction, production and launch campaign.
Professor, Advanced Photoshop
2018 - 2020Fanshawe College
Taught third-year students advanced compositing, retouching, image-making and professional creative judgement
Art Direction · Design · Production Leadership
Earlier careerAgency & In-house Creative Teams
Agency and in-house creative roles across consumer, healthcare, education, government and cultural clients - plus early music/entertainment publicity photography and album artwork connected to Sony Music. The range that underpins today's leadership work.
AI-enabled creative direction, AI creative + content workflow design and Prompt architecture + system prompting.