AI music + sound generation
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Shawn Van Daele Creative / Photography and Agency & In-house Creative Teams.
Founder & Creative Director
2009 - 2021Shawn Van Daele Creative / Photography
Built a 300K+ combined audience and the complete commercial engine - brand positioning, audience development, lead generation, paid media, publicity, partnerships, referrals, sales conversion and portfolio strategy
Art Direction · Design · Production Leadership
Earlier careerAgency & In-house Creative Teams
Agency and in-house creative roles across consumer, healthcare, education, government and cultural clients - plus early music/entertainment publicity photography and album artwork connected to Sony Music. The range that underpins today's leadership work.
AI-enabled creative direction, AI creative + content workflow design and Prompt architecture + system prompting.