AI video, motion + animation
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Ascend Fundraising Solutions, St. Joseph's Hospice of London and Shawn Van Daele Creative / Photography.
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH
Director, Marketing & Communications
2019 - 2021St. Joseph's Hospice of London
Created the enduring brand platform 'We are here for you...because of you,' strengthening community ownership, emotional connection and donor engagement
Founder & Creative Director
2009 - 2021Shawn Van Daele Creative / Photography
Directed identities, photography, video, digital experiences and high-stakes hero assets from concept through final QC
AI-enabled creative direction, AI creative + content workflow design and Prompt architecture + system prompting.
