Human-in-the-loop review + brand-safety guardrails
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Chai Lifeline Canada, St. Joseph's Hospice of London, Shawn Van Daele Creative / Photography, Jarden Consumer Solutions / Newell Brands, The Drawing Hope Project and Life in Detox.
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Created executive messaging, donor comms, digital content and reusable AI-enabled workflows that protect brand and editorial standards at speed
Director, Marketing & Communications
2019 - 2021St. Joseph's Hospice of London
Created the enduring brand platform 'We are here for you...because of you,' strengthening community ownership, emotional connection and donor engagement
Founder & Creative Director
2009 - 2021Shawn Van Daele Creative / Photography
Built a 300K+ combined audience and the complete commercial engine - brand positioning, audience development, lead generation, paid media, publicity, partnerships, referrals, sales conversion and portfolio strategy
Creative Director, Consumer Brands & CPG
2005 - 2009Jarden Consumer Solutions / Newell Brands
Led and mentored a 4-6 person in-house creative team responsible for international brand, packaging, retail marketing and product-launch execution across an 18+ brand portfolio
Founder + Executive Creative Lead
2011 - 2016The Drawing Hope Project
Partnerships with hospitals, foundations, families and consumer brands
Author + Independent Publisher
2018Life in Detox
#1 Amazon Bestseller. Long-form editorial project translating addiction, treatment, shame, resilience and dignity into human storytelling. Owned voice, narrative, editing, art direction, production and launch campaign.
AI-enabled creative direction, AI creative + content workflow design and Prompt architecture + system prompting.