Photography direction + shoot production

Utilised during tenures at Jarden Consumer Solutions / Newell Brands, The Drawing Hope Project, Agency & In-house Creative Teams, Shawn Van Daele Creative / Photography, Life in Detox and Ascend Fundraising Solutions.

1. Creative Director, Consumer Brands & CPG

   2005 - 2009

   Jarden Consumer Solutions / Newell Brands

   Served as final creative authority across packaging, shelf talkers, end-caps, POS, product photography, food styling and internal documentation

2. Founder + Executive Creative Lead

   2011 - 2016

   The Drawing Hope Project

   End-to-end: concept, family collaboration, photography, art direction, production and media rollout

3. Art Direction · Design · Production Leadership

   Earlier career

   Agency & In-house Creative Teams

   Agency and in-house creative roles across consumer, healthcare, education, government and cultural clients - plus early music/entertainment publicity photography and album artwork connected to Sony Music. The range that underpins today's leadership work.

4. Founder & Creative Director

   2009 - 2021

   Shawn Van Daele Creative / Photography

   Led a 20-person team - 14 photographers, two studio managers and four editors - delivering up to 750 shoots annually

5. Author + Independent Publisher

   2018

   Life in Detox

   #1 Amazon Bestseller. Long-form editorial project translating addiction, treatment, shame, resilience and dignity into human storytelling. Owned voice, narrative, editing, art direction, production and launch campaign.

6. Creative Director, Marketing & Communications

   2021 - 2023

   Ascend Fundraising Solutions

   Built reusable messaging frameworks, briefs, templates, approval workflows and AI-enabled production systems; governed Asana across 10+ concurrent initiatives