Skill

Social cutdowns + multi-channel versioning

Applied in the following roles & initiatives

Utilised across roles that shaped this practice.

Tailor for

Utilised during tenures at Chai Lifeline Canada, Ascend Fundraising Solutions and Jarden Consumer Solutions / Newell Brands.

Marketing & Communications Manager
2025 - 2026
Chai Lifeline Canada
Conceived, wrote, designed and delivered the inaugural Rosh Hashanah Meal Program campaign across direct mail, print, email, organic social and paid - $140K+ net against a $40K goal
Creative Director, Marketing & Communications
2021 - 2023
Ascend Fundraising Solutions
Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH
Creative Director, Consumer Brands & CPG
2005 - 2009
Jarden Consumer Solutions / Newell Brands
Led and mentored a 4-6 person in-house creative team responsible for international brand, packaging, retail marketing and product-launch execution across an 18+ brand portfolio

Commonly paired with