Training teams on AI workflows
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Ascend Fundraising Solutions, Chai Lifeline Canada, Shawn Van Daele Creative / Photography and Agency & In-house Creative Teams.
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Built reusable messaging frameworks, briefs, templates, approval workflows and AI-enabled production systems; governed Asana across 10+ concurrent initiatives
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Created executive messaging, donor comms, digital content and reusable AI-enabled workflows that protect brand and editorial standards at speed
Founder & Creative Director
2009 - 2021Shawn Van Daele Creative / Photography
Integrated advanced AI-enabled workflows into select consulting projects to improve speed, scale and creative consistency
Art Direction · Design · Production Leadership
Earlier careerAgency & In-house Creative Teams
Agency and in-house creative roles across consumer, healthcare, education, government and cultural clients - plus early music/entertainment publicity photography and album artwork connected to Sony Music. The range that underpins today's leadership work.
AI-enabled creative direction, AI creative + content workflow design and Prompt architecture + system prompting.
