Illustration · Ad design · EditorialMission Brewing2019
Mission Brewing — Comic Con Magazine Spread
“Illustrated magazine ad spread for Mission Brewing at Comic Con — playful, story-driven design for a consumer brand moment.”
Client
Mission Brewing
Year
2019
Discipline
Illustration · Ad design · Editorial
Best for
Consumer Brand + CPG Leadership, Creative + Brand Leadership
01Brief
Illustrated magazine ad spread for Mission Brewing at Comic Con — playful, story-driven design for a consumer brand moment.
02Approach
- 01Developed a narrative-driven illustration concept that aligned Mission Brewing's brand identity with the high-energy, fan-centric culture of Comic Con
- 02Illustrated and designed a high-impact two-page magazine spread using Adobe Illustrator and Photoshop to combine custom character work with bold editorial typography
- 03Wrote playful, context-specific ad copy that spoke directly to the Comic Con audience, avoiding generic corporate messaging
- 04Managed prepress production and colour-calibration to ensure the complex, saturated illustration translated accurately to physical newsprint
03Outcomes
- A distinct print ad that captured collector attention in a highly saturated, event-specific publication
- A versatile set of illustrated assets that the brand repurposed for social media promotions and on-site event signage during the convention
Credits
Concept, art direction & execution - Shawn Van Daele for Mission Brewing, 2019.
