Shawn Van DaeleShawn Van Daele
Mission Brewing — Comic Con Magazine Spread
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Illustration · Ad design · EditorialMission Brewing2019

Mission Brewing — Comic Con Magazine Spread

Illustrated magazine ad spread for Mission Brewing at Comic Con — playful, story-driven design for a consumer brand moment.

Client
Mission Brewing
Year
2019
Discipline
Illustration · Ad design · Editorial
Best for
Consumer Brand + CPG Leadership, Creative + Brand Leadership
01Brief

Illustrated magazine ad spread for Mission Brewing at Comic Con — playful, story-driven design for a consumer brand moment.

02Approach
  1. 01Developed a narrative-driven illustration concept that aligned Mission Brewing's brand identity with the high-energy, fan-centric culture of Comic Con
  2. 02Illustrated and designed a high-impact two-page magazine spread using Adobe Illustrator and Photoshop to combine custom character work with bold editorial typography
  3. 03Wrote playful, context-specific ad copy that spoke directly to the Comic Con audience, avoiding generic corporate messaging
  4. 04Managed prepress production and colour-calibration to ensure the complex, saturated illustration translated accurately to physical newsprint
03Outcomes
  • A distinct print ad that captured collector attention in a highly saturated, event-specific publication
  • A versatile set of illustrated assets that the brand repurposed for social media promotions and on-site event signage during the convention
Credits

Concept, art direction & execution - Shawn Van Daele for Mission Brewing, 2019.