Shawn Van DaeleShawn Van Daele
Photoshop Composite — Behind the Scenes
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Photoshop · Compositing · VideoThe Drawing Hope Project2019

Photoshop Composite — Behind the Scenes

A behind-the-scenes timelapse of a single Drawing Hope Project composite — every layer, every blend, from blank canvas to finished photo.

Client
The Drawing Hope Project
Year
2019
Discipline
Photoshop · Compositing · Video
Best for
Creative + Brand Leadership
01Brief

A behind-the-scenes timelapse of a single Drawing Hope Project composite — every layer, every blend, from blank canvas to finished photo.

02Approach
  1. 01Recorded the non-destructive editing workflow inside Photoshop to capture every adjustment layer, mask, and blend mode from start to finish
  2. 02Edited hours of high-resolution screen-capture footage into a fast-paced timelapse video that demystifies the digital compositing process
  3. 03Structured the visual progression to show the exact transition from raw photographic plates to the final fantasy scene
  4. 04Selected and synchronized a clean audio track to build emotional momentum alongside the visual layers
03Outcomes
  • A transparent behind-the-scenes video that highlights the technical rigor and manual craft behind the campaign imagery
  • An educational asset that deepened donor and audience engagement by revealing the scale of work involved in a single photo
  • A shareable social media asset that drove organic traffic and interest to the main fundraising campaign
Credits

Concept, art direction & execution - Shawn Van Daele for The Drawing Hope Project, 2019.