Photoshop · Compositing · VideoThe Drawing Hope Project2019
Photoshop Composite — Behind the Scenes
“A behind-the-scenes timelapse of a single Drawing Hope Project composite — every layer, every blend, from blank canvas to finished photo.”
Client
The Drawing Hope Project
Year
2019
Discipline
Photoshop · Compositing · Video
Best for
Creative + Brand Leadership
01Brief
A behind-the-scenes timelapse of a single Drawing Hope Project composite — every layer, every blend, from blank canvas to finished photo.
02Approach
- 01Recorded the non-destructive editing workflow inside Photoshop to capture every adjustment layer, mask, and blend mode from start to finish
- 02Edited hours of high-resolution screen-capture footage into a fast-paced timelapse video that demystifies the digital compositing process
- 03Structured the visual progression to show the exact transition from raw photographic plates to the final fantasy scene
- 04Selected and synchronized a clean audio track to build emotional momentum alongside the visual layers
03Outcomes
- A transparent behind-the-scenes video that highlights the technical rigor and manual craft behind the campaign imagery
- An educational asset that deepened donor and audience engagement by revealing the scale of work involved in a single photo
- A shareable social media asset that drove organic traffic and interest to the main fundraising campaign
Credits
Concept, art direction & execution - Shawn Van Daele for The Drawing Hope Project, 2019.
