Shawn Van DaeleShawn Van Daele
Rainbow Faith & Freedom — Infographics & Socials
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Information design · Social · LayoutRainbow Faith & Freedom2024

Rainbow Faith & Freedom — Infographics & Socials

Infographic and social design system for Rainbow Faith & Freedom — turning complex advocacy data into scroll-stopping social assets.

Client
Rainbow Faith & Freedom
Year
2024
Discipline
Information design · Social · Layout
Best for
Corporate Communications + Editorial, Marketing + Communications Leadership
01Brief

Infographic and social design system for Rainbow Faith & Freedom — turning complex advocacy data into scroll-stopping social assets.

02Approach
  1. 01Distilled dense human rights advocacy data into clear visual elements suitable for rapid social media consumption
  2. 02Established a high-contrast colour hierarchy and bold typography to ensure accessibility standards were met across digital platforms
  3. 03Built reusable templates in Adobe Express and Canva to let internal teams rapidly adapt content without losing visual consistency
  4. 04Designed custom infographics using Adobe Illustrator to translate qualitative research into clear, legible charts
03Outcomes
  • A suite of social media assets that communicated critical human rights issues to a broader online audience
  • Templates that allowed the internal advocacy team to produce on-brand graphics in minutes instead of days
  • A consistent visual presence across digital channels that preserved the dignity and sensitivity of the subject matter

Selected imagery

Click to enlarge · 10 pieces
Rainbow Faith & Freedom — Infographics & Socials - 1
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Rainbow Faith & Freedom — Infographics & Socials - 9
Rainbow Faith & Freedom — Infographics & Socials - 10
Credits

Concept, art direction & execution - Shawn Van Daele for Rainbow Faith & Freedom, 2024.