Rainbow Faith & Freedom — Promo Video Reel

A promotional video reel for Rainbow Faith & Freedom — story, edit, motion and copy stitched into one advocacy piece.

1. 01Translated complex advocacy goals into a straightforward visual storyboard that focused on human dignity and human rights
2. 02Wrote a concise, direct script that spoke directly to faith communities and LGBTQ2S+ individuals without relying on academic jargon
3. 03Edited the visual assets and footage in Adobe Premiere to set a deliberate, urgent pace suited for digital advocacy campaigns
4. 04Balanced text overlays with moving imagery to ensure the message remained legible and clear when played on mute across social platforms

• An advocacy asset that works across YouTube, Meta, and organizational presentations to explain the mission in under two minutes
• A clear introduction to the organization that helps fundraisers start conversations with potential donors and community partners
• A repeatable visual format that establishes a recognizable pace and tone for the organization's future campaign assets