Editorial design · Layout · NonprofitRotary Clubs of Grande Prairie2024
Rotary Clubs of Grande Prairie — RFP
“RFP and proposal design for the Rotary Clubs of Grande Prairie — editorial layout with a community-first tone.”
Client
Rotary Clubs of Grande Prairie
Year
2024
Discipline
Editorial design · Layout · Nonprofit
Best for
Fundraising + Community Engagement, Corporate Communications + Editorial
01Brief
RFP and proposal design for the Rotary Clubs of Grande Prairie — editorial layout with a community-first tone.
02Approach
- 01Established a clean, editorial typographic hierarchy in Adobe InDesign to make complex procurement requirements easy to navigate for reviewers
- 02Reframed the proposal copy to lead with community impact rather than dry administrative language, balancing Rotary's global standards with local achievements
- 03Anchored the layout with a warm colour palette and generous white space, moving away from typical corporate RFP templates to reflect a human-centred organization
- 04Built reusable layout grids and paragraph styles to ensure quick updates as the bid details evolved under tight deadlines
03Outcomes
- A polished, editorial-grade RFP response that aligned Grande Prairie's local leadership with Rotary's international brand identity
- An easy-to-read proposal structure that allowed selection committees to quickly locate key performance and compliance data
- A flexible design system and template framework that the local clubs can adapt for future municipal and regional bids
Selected imagery
Click to enlarge · 28 pieces



























Credits
Concept, art direction & execution - Shawn Van Daele for Rotary Clubs of Grande Prairie, 2024.
