Film direction · Songwriting + production · AI-enabled productionSelf-directed original song + short film2026
Running Out of Tuesdays
“An original song and music video about the slow-motion panic of an ordinary week - written, scored and generated end to end, then cut as a short film.”
Client
Self-directed original song + short film
Year
2026
Discipline
Film direction · Songwriting + production · AI-enabled production
Best for
Creative + Brand Leadership, Marketing + Communications Leadership, Copy Leadership + Brand Voice, Creative Director. Writer, filmmaker, photographer, builder.
01Brief
Turn a very ordinary feeling - the week disappearing while nothing happens - into something people actually sit through, without a cast, a location or a crew.
02Approach
- 01Started from the song: wrote the lyric and melody first so the film had an emotional spine before a single frame existed.
- 02Produced and mixed the track, then storyboarded the film against the arrangement rather than the other way around.
- 03Directed and generated the visuals with an AI pipeline, holding one look and one character logic across the piece.
- 04Edited, sound-designed and finished the short in Premiere Pro, then built a poster and social cutdowns for release.
03Outcomes
- A finished short film and released single from one creative, start to finish.
- A working template for song-led storytelling: write the music first, let the edit serve it.
- Demonstrates AI generation used with direction and taste - not as a novelty, but as a production department.
Credits
Concept, art direction & execution - Shawn Van Daele for Self-directed original song + short film, 2026.