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St. Joseph's Hospice — Always Together, Even When We're Apart
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Campaign · Fundraising · Annual report · VideoSt. Joseph's Hospice2020 – 2021

St. Joseph's Hospice — Always Together, Even When We're Apart

“Repositioned Hospice's flagship Hike for Hospice around a unifying idea during COVID — and doubled the most successful fundraising year in the campaign's history.”

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Client
St. Joseph's Hospice
Year
2020 – 2021
Discipline
Campaign · Fundraising · Annual report · Video
Best for
Fundraising + Community Engagement, Creative + Brand Leadership, Marketing + Communications Leadership
Skills appliedintegrated marketing + campaignsfundraising + donor communicationsdonor storytelling + case for supportreports + annual reportscreative direction
01Brief

The pandemic forced Hospice's signature in-person event to pivot to a fully virtual experience with weeks to launch. The organization needed to protect its fundraising line, keep the community engaged, and hold the program's identity while running remotely.

02Approach
  1. 01Grounded the pivot in a unifying narrative — 'Always Together, Even When We're Apart'
  2. 02Rebuilt the participation model around at-home and small-group activity
  3. 03Developed campaign creative, landing pages, email, direct mail and peer-to-peer toolkits
  4. 04Produced the 2021 Annual Report to the Community — 'The Real Heroes of Hospice'
03Outcomes
  • Doubled the most successful fundraising year in the campaign's history
  • Model repeated and refined in subsequent years
  • A reminder that constraint doesn't limit impact — it can redefine it

Selected imagery

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Credits

Concept, art direction & execution - Shawn Van Daele for St. Joseph's Hospice, 2020 – 2021.

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