Creative direction · Concept · Photography · CompositingFounder-led initiative · Global pressOngoing

The Drawing Hope Project

“A concept-driven visual storytelling project that translates drawings by children living with life-threatening illness into fully realized photographic worlds.”

Client

Founder-led initiative · Global press

Year

Ongoing

Discipline

Creative direction · Concept · Photography · Compositing

Best for

Creative + Brand Leadership, Fundraising + Community Engagement, Marketing + Communications Leadership, Copy Leadership + Brand Voice

Skills appliedcreative direction art direction + design leadership campaign concepts + hero assets photography direction + shoot production donor storytelling + case for support media relations + public affairs

The Drawing Hope Project - the story behind the images

01Brief

Children facing life-altering illness express their experiences through drawings — deeply personal, often abstract, hard to translate into visual formats without simplifying or losing the meaning behind the work. The task was to honour the child's vision, not reinterpret it.

02Approach

01Treated each drawing as a fully realized concept, not just inspiration
02Led end-to-end concept development and art direction on every piece
03Directed shoots, sourced environments and props, and built layered Photoshop composites
04Balanced realism with imagination so the imagery remained believable and true to the child

03Outcomes

International press: The Today Show, ABC World News, MTV News, Global National
Highly shareable, emotionally resonant imagery that scaled globally
Model of storytelling now used by hospitals and foundations for family engagement