Shawn Van DaeleShawn Van Daele
St. Joseph's Hospice — Connected Through Cooking
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Video · Story · Nonprofit promoSt. Joseph's Hospice2021

St. Joseph's Hospice — Connected Through Cooking

Video promo for St. Joseph's Hospice's Connected Through Cooking program — story, edit, motion and logo built as one piece.

Client
St. Joseph's Hospice
Year
2021
Discipline
Video · Story · Nonprofit promo
Best for
Fundraising + Community Engagement, Creative + Brand Leadership
01Brief

Video promo for St. Joseph's Hospice's Connected Through Cooking program — story, edit, motion and logo built as one piece.

02Approach
  1. 01Structured the narrative around connection and healing, keeping the sensitive nature of hospice care at the forefront of the message
  2. 02Designed a custom program logo and motion graphics that integrated into the video to establish a distinct identity for the initiative
  3. 03Edited the video in Premiere, balancing pacing and music to respect the delicate subject matter of grief and community
  4. 04Adapted the final video into targeted cuts optimized for organic and paid social media distribution
03Outcomes
  • A complete promotional video and visual identity that launched the campaign across digital and social platforms
  • An approachable entry point for community members seeking grief support through shared food and conversation
  • A reusable set of design assets and motion templates for future program communications
Credits

Concept, art direction & execution - Shawn Van Daele for St. Joseph's Hospice, 2021.