Video · Story · Nonprofit promoSt. Joseph's Hospice2021
St. Joseph's Hospice — Connected Through Cooking
“Video promo for St. Joseph's Hospice's Connected Through Cooking program — story, edit, motion and logo built as one piece.”
Client
St. Joseph's Hospice
Year
2021
Discipline
Video · Story · Nonprofit promo
Best for
Fundraising + Community Engagement, Creative + Brand Leadership
01Brief
Video promo for St. Joseph's Hospice's Connected Through Cooking program — story, edit, motion and logo built as one piece.
02Approach
- 01Structured the narrative around connection and healing, keeping the sensitive nature of hospice care at the forefront of the message
- 02Designed a custom program logo and motion graphics that integrated into the video to establish a distinct identity for the initiative
- 03Edited the video in Premiere, balancing pacing and music to respect the delicate subject matter of grief and community
- 04Adapted the final video into targeted cuts optimized for organic and paid social media distribution
03Outcomes
- A complete promotional video and visual identity that launched the campaign across digital and social platforms
- An approachable entry point for community members seeking grief support through shared food and conversation
- A reusable set of design assets and motion templates for future program communications
Credits
Concept, art direction & execution - Shawn Van Daele for St. Joseph's Hospice, 2021.
