Shawn Van DaeleShawn Van Daele
St. Joseph's Hospice — Hike for Hospice Promo
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Video · Motion · CopywritingSt. Joseph's Hospice2020

St. Joseph's Hospice — Hike for Hospice Promo

Promo reel for Hike for Hospice — the video anchor of the fundraising campaign that doubled the program's best year.

Client
St. Joseph's Hospice
Year
2020
Discipline
Video · Motion · Copywriting
Best for
Fundraising + Community Engagement, Marketing + Communications Leadership
01Brief

Promo reel for Hike for Hospice — the video anchor of the fundraising campaign that doubled the program's best year.

02Approach
  1. 01Wrote the script to focus on the quiet, emotional realities of hospice care rather than generic event marketing language
  2. 02Edited archival footage and original motion graphics to build a narrative arc that paced naturally with the soundtrack
  3. 03Recorded and mixed the voiceover to ensure an intimate, conversational tone that respected the sensitivity of the subject matter
  4. 04Designed simple typographic overlays to keep the call to action clear without distracting from the visual storytelling
03Outcomes
  • A campaign video anchor that helped double the fundraising program's previous best year
  • A versatile promotional asset that was shared across social, email and community channels
  • An emotional narrative that connected with both long-time supporters and new event participants
Credits

Concept, art direction & execution - Shawn Van Daele for St. Joseph's Hospice, 2020.