Video · Motion · CopywritingSt. Joseph's Hospice2020
St. Joseph's Hospice — Hike for Hospice Promo
“Promo reel for Hike for Hospice — the video anchor of the fundraising campaign that doubled the program's best year.”
Client
St. Joseph's Hospice
Year
2020
Discipline
Video · Motion · Copywriting
Best for
Fundraising + Community Engagement, Marketing + Communications Leadership
01Brief
Promo reel for Hike for Hospice — the video anchor of the fundraising campaign that doubled the program's best year.
02Approach
- 01Wrote the script to focus on the quiet, emotional realities of hospice care rather than generic event marketing language
- 02Edited archival footage and original motion graphics to build a narrative arc that paced naturally with the soundtrack
- 03Recorded and mixed the voiceover to ensure an intimate, conversational tone that respected the sensitivity of the subject matter
- 04Designed simple typographic overlays to keep the call to action clear without distracting from the visual storytelling
03Outcomes
- A campaign video anchor that helped double the fundraising program's previous best year
- A versatile promotional asset that was shared across social, email and community channels
- An emotional narrative that connected with both long-time supporters and new event participants
Credits
Concept, art direction & execution - Shawn Van Daele for St. Joseph's Hospice, 2020.
