Copy-led creative direction - from platform idea to headline to script.
Copy-led creative director and brand storyteller - original ideas, distinctive voice, and integrated campaigns across broadcast, social, digital, retail, packaging, OOH, and experiential.
What I bring in
Core strengthsCreative Direction + Hero Work
Elevates visual identity and design systems while personally concepting, art-directing and shipping high-stakes campaign, launch, web, photography and video assets when the moment demands it.
Copy Leadership + Brand Voice
Copy-led creative director. Owns platform ideas, headlines, scripts, appeals and messaging systems from first thought through broadcast, social, digital, retail, packaging, OOH and executive presentations - then coaches writers to the same bar.
AI-Enabled Creative + Content Workflows
Advanced Microsoft Copilot, ChatGPT, Gemini and Claude workflows for research, ideation, drafting, localization and production QA - plugged into real creative processes, not as gimmicks.
Integrated Marketing + Communications
Audience insight, storytelling, digital, print, email, social, paid media, events and public relations woven into cohesive campaigns aligned to organizational priorities.
Selected work
All case studies →
Life in Detox — Book Cover
Book cover design, typesetting and copy for a memoir on recovery — restraint, warmth and quiet dignity across every touchpoint.
Jarden / Newell Brands - Creative Direction Across a Household Portfolio
Four years leading creative for one of North America's largest household portfolios - including Crock-Pot, Coleman, Sunbeam, Bionaire and Black & Decker small appliances - across packaging, retail, POS, product launches, sales enablement and multi-market campaigns.
Sunbeam - The Red & Silver Brand Refresh (Still in Market Today)
Led the ground-up redesign of Sunbeam's global small-appliance packaging system - retiring the beige, cluttered late-80s look and introducing the bold red-and-silver architecture that still defines Sunbeam packaging on shelves today.
Recent roles
Marketing & Communications Manager
Chai Lifeline Canada
National nonprofit serving children and families facing serious illness, trauma and crisis. Leads a four-person team owning integrated brand, marketing, communications and creative across 26+ programs, fundraising campaigns, events, media and donor communications.
Read full role on CV →Creative Director, Marketing & Communications
Ascend Fundraising Solutions
Technology-enabled fundraising platform serving 20+ nonprofit, healthcare, education and community accounts across Canada and North America. Led a five-person creative team directing strategy, narrative and execution across web, email, social, video, campaigns, launches and sales.
Read full role on CV →Director, Marketing & Communications
St. Joseph's Hospice of London
Community-based healthcare nonprofit - end-of-life care, grief, bereavement, fundraising and public education. Served as the organization's central brand and communications leader, partnering daily with the CEO to align reputation, fundraising, community engagement, clinical priorities and family experience.
Read full role on CV →
