Editorial systems, media relations, and content operations at scale.
Corporate communications leader building content calendars, editorial standards, media-ready assets, internal comms, and web publishing systems across corporate, healthcare, and cultural environments.
What I bring in
Core strengthsCopy Leadership + Brand Voice
Copy-led creative director. Owns platform ideas, headlines, scripts, appeals and messaging systems from first thought through broadcast, social, digital, retail, packaging, OOH and executive presentations - then coaches writers to the same bar.
Integrated Marketing + Communications
Audience insight, storytelling, digital, print, email, social, paid media, events and public relations woven into cohesive campaigns aligned to organizational priorities.
Executive + Board Communications
CEO and board counsel, executive messaging, speeches, reports, presentations, reputation stewardship and issues/crisis communications - including full-cycle COVID-19 healthcare comms.
Corporate Communications + Editorial Ops
Content calendars, editorial standards, web publishing, internal communications, media relations, and publicity amplification across corporate, healthcare and cultural environments.
Selected work
All case studies →
BC Parks — RFP Design & Creative Direction
Editorial-grade RFP design and layout system built to make a complex, high-stakes proposal read as clearly as it competes.
Ivey Business Case — Broadband Access
Editorial design and information design for an Ivey business case on rural broadband access — dense material, made scannable.
Fanshawe College — Digital Master Class
Instructor examples from the Fanshawe College Digital Master Class — real-world Photoshop compositing and digital art techniques taught to working designers.
Recent roles
Marketing & Communications Manager
Chai Lifeline Canada
National nonprofit serving children and families facing serious illness, trauma and crisis. Leads a four-person team owning integrated brand, marketing, communications and creative across 26+ programs, fundraising campaigns, events, media and donor communications.
Read full role on CV →Creative Director, Marketing & Communications
Ascend Fundraising Solutions
Technology-enabled fundraising platform serving 20+ nonprofit, healthcare, education and community accounts across Canada and North America. Led a five-person creative team directing strategy, narrative and execution across web, email, social, video, campaigns, launches and sales.
Read full role on CV →Director, Marketing & Communications
St. Joseph's Hospice of London
Community-based healthcare nonprofit - end-of-life care, grief, bereavement, fundraising and public education. Served as the organization's central brand and communications leader, partnering daily with the CEO to align reputation, fundraising, community engagement, clinical priorities and family experience.
Read full role on CV →
