Creative direction that turns strategy into work teams can actually use.
25+ years leading brand systems, campaigns, and visual storytelling - from concept through hands-on production, with the operations discipline to keep quality high at speed.
What I bring in
Core strengthsCreative Direction + Hero Work
Elevates visual identity and design systems while personally concepting, art-directing and shipping high-stakes campaign, launch, web, photography and video assets when the moment demands it.
Copy Leadership + Brand Voice
Copy-led creative director. Owns platform ideas, headlines, scripts, appeals and messaging systems from first thought through broadcast, social, digital, retail, packaging, OOH and executive presentations - then coaches writers to the same bar.
Consumer Brand + CPG Craft
Global creative direction for 18+ household brands - including Crock-Pot, Coleman, Sunbeam, Oster and FoodSaver - across packaging, retail, POS, product launches and integrated campaigns, with multi-market rollouts held together by pragmatic brand standards.
Creative Operations + Asana at Scale
Governs briefs, intake, workbacks, dependencies, approval stages, capacity plans and status rhythms in Asana / Monday. Protects quality across 10+ concurrent initiatives and 500+-deliverable event programs.
Selected work
All case studies →
Streetohome Chosen Family Pods
Reframed the conversation on homelessness — from surface-level symptoms to root-cause understanding — through a communication system built for clarity, dignity and long-term engagement.
The Drawing Hope Project
A concept-driven visual storytelling project that translates drawings by children living with life-threatening illness into fully realized photographic worlds.
QUIRK Parfum — Wear Who You Are
A consumer fragrance brand and campaign system positioning scent as an extension of identity, not a category — built around individuality, confidence and self-expression.
Recent roles
Marketing & Communications Manager
Chai Lifeline Canada
National nonprofit serving children and families facing serious illness, trauma and crisis. Leads a four-person team owning integrated brand, marketing, communications and creative across 26+ programs, fundraising campaigns, events, media and donor communications.
Read full role on CV →Creative Director, Marketing & Communications
Ascend Fundraising Solutions
Technology-enabled fundraising platform serving 20+ nonprofit, healthcare, education and community accounts across Canada and North America. Led a five-person creative team directing strategy, narrative and execution across web, email, social, video, campaigns, launches and sales.
Read full role on CV →Director, Marketing & Communications
St. Joseph's Hospice of London
Community-based healthcare nonprofit - end-of-life care, grief, bereavement, fundraising and public education. Served as the organization's central brand and communications leader, partnering daily with the CEO to align reputation, fundraising, community engagement, clinical priorities and family experience.
Read full role on CV →
