Executive voice, board-ready narrative, reputation on the line.
Trusted by CEOs and boards to shape strategy, sharpen messaging, and steward reputation through high-stakes moments - including COVID-19 healthcare communications.
What I bring in
Core strengthsIntegrated Marketing + Communications
Audience insight, storytelling, digital, print, email, social, paid media, events and public relations woven into cohesive campaigns aligned to organizational priorities.
Fundraising + Donor Communications
Donor-facing copy, case-for-support, stewardship, solicitation and lapsed-donor re-engagement. Campaign systems that meet or beat goal - Chai Lifeline meal-assistance campaign hit ~$160K on a $40K target; Hike for Hospice virtual pivot raised 3x+ its goal.
Executive + Board Communications
CEO and board counsel, executive messaging, speeches, reports, presentations, reputation stewardship and issues/crisis communications - including full-cycle COVID-19 healthcare comms.
Corporate Communications + Editorial Ops
Content calendars, editorial standards, web publishing, internal communications, media relations, and publicity amplification across corporate, healthcare and cultural environments.
Selected work
All case studies →
Streetohome Chosen Family Pods
Reframed the conversation on homelessness — from surface-level symptoms to root-cause understanding — through a communication system built for clarity, dignity and long-term engagement.
BC Parks — RFP Design & Creative Direction
Editorial-grade RFP design and layout system built to make a complex, high-stakes proposal read as clearly as it competes.
Ivey Business Case — Broadband Access
Editorial design and information design for an Ivey business case on rural broadband access — dense material, made scannable.
Recent roles
Creative Director, Marketing & Communications
Ascend Fundraising Solutions
Technology-enabled fundraising platform serving 20+ nonprofit, healthcare, education and community accounts across Canada and North America. Led a five-person creative team directing strategy, narrative and execution across web, email, social, video, campaigns, launches and sales.
Read full role on CV →Director, Marketing & Communications
St. Joseph's Hospice of London
Community-based healthcare nonprofit - end-of-life care, grief, bereavement, fundraising and public education. Served as the organization's central brand and communications leader, partnering daily with the CEO to align reputation, fundraising, community engagement, clinical priorities and family experience.
Read full role on CV →Board Director + Volunteer Mentor
Big Brothers Big Sisters St. Thomas-Elgin
Governance, fundraising support, marketing and communications counsel and direct youth mentorship for an organization focused on youth potential, equity and lasting community relationships.
Read full role on CV →
