Donor stories that move people - and dollars.
Nonprofit and healthcare fundraising leader building donor communications, campaign systems, and community engagement programs - with campaign ecosystems representing $3B+ in fundraising impact.
What I bring in
Core strengthsFundraising + Donor Communications
Donor-facing copy, case-for-support, stewardship, solicitation and lapsed-donor re-engagement. Campaign systems that meet or beat goal - Chai Lifeline meal-assistance campaign hit ~$160K on a $40K target; Hike for Hospice virtual pivot raised 3x+ its goal.
Executive + Board Communications
CEO and board counsel, executive messaging, speeches, reports, presentations, reputation stewardship and issues/crisis communications - including full-cycle COVID-19 healthcare comms.
Digital Marketing + Media Performance
Paid social/search/display/programmatic across Meta, Google, TikTok, YouTube; CRM segmentation, email, landing pages, Feathr, analytics and Ad Grants. Recent campaigns: +25-40% engagement, +15-25% audience, +20-30% CTR, −15-25% CPM.
Visual + Long-form Storytelling
Photography direction, editorial voice and narrative structure. The Drawing Hope Project reached millions via The Today Show, ABC World News and MTV News. Life in Detox - #1 Amazon Bestseller.
Selected work
All case studies →
Streetohome Chosen Family Pods
Reframed the conversation on homelessness — from surface-level symptoms to root-cause understanding — through a communication system built for clarity, dignity and long-term engagement.
The Drawing Hope Project
A concept-driven visual storytelling project that translates drawings by children living with life-threatening illness into fully realized photographic worlds.
St. Joseph's Hospice — Always Together, Even When We're Apart
Repositioned Hospice's flagship Hike for Hospice around a unifying idea during COVID — and doubled the most successful fundraising year in the campaign's history.
Recent roles
Marketing & Communications Manager
Chai Lifeline Canada
National nonprofit serving children and families facing serious illness, trauma and crisis. Leads a four-person team owning integrated brand, marketing, communications and creative across 26+ programs, fundraising campaigns, events, media and donor communications.
Read full role on CV →Creative Director, Marketing & Communications
Ascend Fundraising Solutions
Technology-enabled fundraising platform serving 20+ nonprofit, healthcare, education and community accounts across Canada and North America. Led a five-person creative team directing strategy, narrative and execution across web, email, social, video, campaigns, launches and sales.
Read full role on CV →Director, Marketing & Communications
St. Joseph's Hospice of London
Community-based healthcare nonprofit - end-of-life care, grief, bereavement, fundraising and public education. Served as the organization's central brand and communications leader, partnering daily with the CEO to align reputation, fundraising, community engagement, clinical priorities and family experience.
Read full role on CV →
