The About Game - An Interactive About Page That Rewards Curiosity
“Turned a portfolio About page into a playable experience: a card-based decoder, a Wheel-of-Fortune-style solver, a recipe box, a trading-card set and a curiosity ledger that quietly assembles a custom bio from what the visitor actually explored.”
About pages are usually where a portfolio dies. Even well-written ones get skimmed. I wanted a page that rewarded the small percentage of visitors who actually cared - recruiters, collaborators, curious peers - with something more than a wall of paragraphs, without punishing everyone else who just wanted the short version.
- 01Framed the whole page as a small suite of games instead of a single scrolling essay - decoder cards, a fortune wheel, a recipe box, a trading-card set, a career-milestone vault
- 02Designed a Curiosity Ledger that tracks which cards, wheels, recipes and milestones the visitor has actually explored, and unlocks a custom AI-generated bio once enough signals are collected
- 03Built each game as a real, playable interaction rather than decorative animation - complete rules, real state, real reset behaviour, real reward loops
- 04Wired the game outputs into the same personalization system that tailors the rest of the site by focus, so the About page is also feeding the AI-generated bio elsewhere
- 05Kept the underlying content grounded - real facts, real achievements, real personality - so the game layer added play without inventing anything
- 06Prototyped, tested, tore up and rebuilt individual games until the interaction actually held attention past the first click
- An About page most portfolio sites don't attempt - playable, tailored, and quietly gathering signal for a bio generator
- A working example of product thinking applied to a personal creative site: real state, real interactions, real rewards, not decoration
- A reusable pattern - Curiosity Ledger + custom output - that translates directly to brand experiences, campaign microsites and interactive donor engagement
- Concrete proof of a personal AI-enabled build practice: full stack, single-operator, production quality
Concept, art direction & execution - Shawn Van Daele for Self-directed (shawnvandaele.lovable.app), 2026.
