Shawn Van DaeleShawn Van Daele
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Product thinking · Interactive design · Creative technology · EditorialSelf-directed (shawnvandaele.lovable.app)2026

The About Game - An Interactive About Page That Rewards Curiosity

Turned a portfolio About page into a playable experience: a card-based decoder, a Wheel-of-Fortune-style solver, a recipe box, a trading-card set and a curiosity ledger that quietly assembles a custom bio from what the visitor actually explored.

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Client
Self-directed (shawnvandaele.lovable.app)
Year
2026
Discipline
Product thinking · Interactive design · Creative technology · Editorial
Best for
Creative + Brand Leadership, Marketing + Communications Leadership, Corporate Communications + Editorial
01Brief

About pages are usually where a portfolio dies. Even well-written ones get skimmed. I wanted a page that rewarded the small percentage of visitors who actually cared - recruiters, collaborators, curious peers - with something more than a wall of paragraphs, without punishing everyone else who just wanted the short version.

02Approach
  1. 01Framed the whole page as a small suite of games instead of a single scrolling essay - decoder cards, a fortune wheel, a recipe box, a trading-card set, a career-milestone vault
  2. 02Designed a Curiosity Ledger that tracks which cards, wheels, recipes and milestones the visitor has actually explored, and unlocks a custom AI-generated bio once enough signals are collected
  3. 03Built each game as a real, playable interaction rather than decorative animation - complete rules, real state, real reset behaviour, real reward loops
  4. 04Wired the game outputs into the same personalization system that tailors the rest of the site by focus, so the About page is also feeding the AI-generated bio elsewhere
  5. 05Kept the underlying content grounded - real facts, real achievements, real personality - so the game layer added play without inventing anything
  6. 06Prototyped, tested, tore up and rebuilt individual games until the interaction actually held attention past the first click
03Outcomes
  • An About page most portfolio sites don't attempt - playable, tailored, and quietly gathering signal for a bio generator
  • A working example of product thinking applied to a personal creative site: real state, real interactions, real rewards, not decoration
  • A reusable pattern - Curiosity Ledger + custom output - that translates directly to brand experiences, campaign microsites and interactive donor engagement
  • Concrete proof of a personal AI-enabled build practice: full stack, single-operator, production quality
Credits

Concept, art direction & execution - Shawn Van Daele for Self-directed (shawnvandaele.lovable.app), 2026.

Not your average bio

Want to play a game?

Flip cards, collect hidden gems, spin the bonus wheel, and get to know me one slice at a time.

Meet Shawn